Crazy Lady - Wine for girls who prefer cider
I like the idea of wine but I've never gotten into it because there aren't a lot of flavours to experiment with so I normally stick to cider. But what if there was a brand that combined the vibe of craft beers or ciders with something sassy and approachable?
The logo suite is very sassy and wild, using a retro typeface paired with a custom illustration based off abstract sketches.
I opted for a basic colour palette with pastel tints to comply with packaging regulations while feeling friendly and approachable.
For illustrations I took inspiration from some of the major components in the logo eg. boots, sunglasses.
For the labels I wanted a design that could be easily swapped out when new flavours come out, on this design the only design elements that need changing in the background colour and flavour name.
For the bottle I used a bottle similar to a cider/beer bottle with the metal cap just to maintain that craft/ approachable feel.
A challenge was making the brand chaotic and fun while complying with alcohol labelling rules.