Right now everyone is loving matcha so I wanted to create a quirky matcha brand for the girls.
Main Logo Image
Hot girl brands always use icons so I wanted to create one, I decided on a flower girl with shades for something subtle but cool.
Different Logo Compositions
Colour Palette
For the colour palette I decided to use mostly pinks instead of green to make the brand stand out. I did use a mint green to show some indication that the product is matcha but kept it minimal.
Packaging
Packaging had to be trendy so I used patterns and shapes instead of imagery.
Imagery had to be green, aesthetic and girly.