One of my favourite treats to eat is Baklava, a Turkish desert. So I wanted to create a brand offering this desert to a younger audience making the desert a tiny bit more modernised. The brand needed to be iconic and acknowledge their roots while being bold to be disruptive.
To be disruptive the brand had to have a trendy theme, Medieval core is a popular aesthetic so I had to incorporate that.
While designing the packaging and branding assets I wanted to keep the heritage of the desert by using a Turkish pattern mixed with the medieval theme.
Imagery for the brand needed to keep the medieval theme, to do this I decided on using decorative frames and reusing brand assets from the packaging.
I wanted to come up with a custom typeface to accompany the medieval theme. I chose to design a typeface for capitalised letters to make them more decorative which can be seen on medieval books and literature.
