Oat Yeah
Branding, packaging.
My current fixation is oat milk, so I wanted to make a milkshake brand aimed at lactose free consumers. At first I wanted to make packaging for a milkshake shop however after I got an identity for the brand I decided to go a different route.
When creating this brand I wanted to focus on a specific audience. I decided to target people in the tech industry, focusing on coders.
When making this brand I struggled with maintaining the clarity of the product, to help to indentify this as a milkshake brand I decided to add a subtle wave.
I really wanted this product to resonate with my audience so I decided to keep the coders theme going by adding a programmers flow chart to show the product pipeline.
When continuing with the project I didn't like the packaging direction I was going with, so instead of a milk carton I decided on more functional packaging such as a bottle and a sachet option to suit the target audience's needs more. Another problem I needed to solve was why would programmers use this product specifically? As programmers and coders tend to stay up late I decided on making the milkshake caffeinated.
The sachet option really helped the project to come to life.
The icons were very versatile and made into a pattern for future uses.
I wanted marketing materials to be relatable to the target audience, like with the packaging I added motifs that they will get.