NONA'S FUSIONS
Branding, packaging.
Nona's Fusions is a self-conceptualised competitor to Kraft Mac n' Cheese aimed at families. The brand wants to bring convenience to families while staying true to their values and providing families with a healthy meal despite the assumptions. The packaging needed to be bright to show off the bold flavours the brand makes but also to be appealing to kids and their families.
It was important to add elements about where the product was made and little notes from Nona to make the brand feel family orientated and caring. These meals are supposed to make you feel warm, sentimental and some kind of nostalgia to your own family life.
