Tiny Rebel
Branding, Packaging, Illustration.
The brief: Tiny Rebel is a craft-beer brewery based in Newport, Wales. The task was to create new packaging for the brand and promotional materials while staying true to their current visual identity. This project was a group project and I was tasked with creating the packaging with some other promotional assets. This brief was completely fictional and had no connections to the company.
Deliverables: A new packaging design for the beer can, A new packaging design for the beer box, A mural based on the new packaging design and a mock-up of the final outcomes.
To begin the design process I always love making digital sketches as it is my preferred version. These were a little polished but helped me in the design process as I could clearly see my design intentions.
Above is the final design, Tiny Rebel has a punk personality so I wanted to incorporate that into packaging through adding paint splatters and grunge textures on the background rather than a flat colour.
While creating the mural I wanted to incorporate how the mural would be transferred onto the wall, as said before Tiny Rebel's brand has a punk personality so I decided spray paint would be the only viable option.
For the box I decided to reuse assets I had already created.
Photo credit: Hajnalka Horvath