Branding, Packaging & Product design, Illustration, Logo design.
The brief: For my major project I wanted to encorporate branding, packaging and product design as those were the areas I was most interested in getting into. Figclub is a self conceptualised vinyl figure company with a fun and bold personality.
Deliverables: A bespoke packing design, An energetic look for the brand with a brand guide to accompany, A set of unique vinyl toy designs, Manufactured figurines of the final vinyl toy designs, Social media content and a video explaining the brand.
Here's a video explaining the concept of the brand.
Above are the designs for the different figures, each keeping the base but having different out fits based off of themes.
The brand guide was a core part of the project, I wanted to make sure that the brands personality be seen throughout the guide. To make sure designers or copywriters that use this guide how to use the personality.
For packaging I wanted to create something unique and portable. I decided on a takeout box shape with a drawstring to close, the string was important for portability as you can wear the packaging as a shoulder bag.
As the brand is cheeky I wanted the promotional material to reflect that.
The brand has exclusive connotations due to the word 'club'. To emphasize this I only wanted the brand to use one social media platform, only communicating to their fans through the platform. The posts they share are playful and interactive, all revolving around new drops, upcoming conventions and updates on the brand.
As I didn't get the figures manufactured I aimed to have rough line-art on the figures to make it suit the choatic brand personality and guide.
I decided to print stickers for my project, something for members to collect at conventions if they did not wanna purchase a figure. By reusing the original illustrations of the characters no extra assets needed to be created making the process versatile.