Stuffed
Branding, Illustration, Packaging design.
Stuffed is a self-conceptualised confectionary brand that sells stuffed chocolate bars. They are fun but cater to everyone, always looking to reinvent the wheel of chocolate flavours!
The logo needed to be quite simple in comparison to the colourful illustrations so I focused on using a compelling type.
For this brand I took the name 'Stuffed' literally and decided it would be fun to have stuffed animals as the main illustration. I decided on only using 5 colours to make the illustration look cohesive.
The packaging design had to be interchangeable to cater for 'flavour-expansions' which was done by using limited colour palettes.
I thought closeups aligned with the brand, especially photography taken with a birds eye view like the illustration on the front of a pack. The brand is all about being messy and experimenting so I chose melted chocolate & chocolate components to show that.