Wild deodorant
Packaging, Illustration.
Wild deodorant is a natural, eco-friendly deodorant brand offering refillable cases and biodegradable refills in a range of scents, designed to reduce waste while keeping you fresh. As someone who uses Wild I thought their packaging lacked a little personality, the world 'Wild' gives fun and energetic connotations which can't be seen in their current packaging. I wanted to challenge myself to create a redesign aiming to capture the energetic side of the brand.
When redesinging the packaging I wanted to stay true to some elements from the original design, like the two toned colour palette they use.
This was one of my first packaging projects I started with, I wanted to shift my focus to packaging design and also physically creating the final product.
Part of this project was both to make my packaging design better and also content creation. Alongside creating the project I decided to make some Instagram grid posts showing my process.